Founder & CEO
SARAH RINNAH WACKS

Assertive, audacious, and determined, Sarah is a force ​t​o be reckoned with. She founded DECK in 2014, recognizing early ​on that social media would redefine how people enagage and consume—collapsing the boundaries between how they dress, collect, and live.

Her vision was to reimagine the traditional wholesale model into something more intentional: a showroom that feels less transactional and more experiential—a space for connection, emotion, and discovery.

“The literal definition of the word “deck” is meaningful to me. It’s the top of a skateboard, which represents freedom from convention, and it is the extension of a home, which connotes comfort and sanctuary. I think of DECK as an extension of my soul. An exciting, warm and considered place where you can leave feeling inspired.”

— SARAH WACKS