Assertive, audacious, and determined, Sarah is a force ​t​o be reckoned with. She founded DECK in 2014, recognizing early ​on that social media would redefine how people enagage and consume—collapsing the boundaries between how they dress, collect, and live.

Her vision was to reimagine the traditional wholesale model into something more intentional: a showroom that feels less transactional and more experiential—a space for connection, emotion, and discovery. Over time, DECK’s focus sharpened toward fashion, yet its foundation in a broader creative dialogue remains central to its philosophy.

With a background spanning real estate, production, and international sales at Halston, Sarah built DECK on intuition, persistence, and grit. Her work champions considered perspective, purposeful craftsmanship, and storytelling that endures.